White baby shoes resting on a wooden floor

Baby Gift Amount Guide

Typical amounts by relationship, plus timing, wrapping and gift choices.

Typical amounts by relationship

Your relationshipTypical amount
Parent (to your child's family)30,000-100,000 yenOften combined with buying baby equipment directly
Sibling10,000-30,000 yen
Relative (nephew, niece, cousin...)5,000-10,000 yen
Friend5,000-10,000 yen
Colleague (individually)3,000-5,000 yen
Colleagues (jointly)1,000-3,000 yen per person

An overly large gift burdens the family with the customary return gift (uchi-iwai) - staying in range is itself a courtesy.

When to give

Wrapping and inscription

Find baby-gift envelopes

Cash or a gift?

Gifts better avoided

Many younger families do not mind these, but for tradition-minded recipients the safe path is to avoid them.

Related pages

The amounts shown here are general reference figures only. Appropriate amounts differ by region, relationship and local custom. Before deciding on an actual amount, we recommend checking with your family or people around you.

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Frequently asked questions

How much should I give a friend?

5,000-10,000 yen is typical. Groups often coordinate at about 3,000 yen per person.

What is the deadline for a baby gift?

Ideally by one month after birth. Up to about six months it still passes as a baby gift; later, switch to a first-birthday gift.

Bow knot or musubi-kiri on the envelope?

The red-and-white bow knot - births may happily repeat, so the retieable bow is correct. Musubi-kiri is for weddings.

What about twins?

Many people give 1.5 to 2 times the single amount, or prepare two matching gifts.

How does the return gift work?

The family customarily returns a gift worth a half to a third of what they received, around the one-month shrine visit.

What for a second child?

Give the same amount as for the first - that is the base rule. For gifts, consumables and 'can never have too many' items beat equipment.